The following blog
by Rob Eagar (October 15, 2012) had such great information in it – that I decided to share it with you. Rita
Recently, I spoke at the inaugural Discoverability and Marketing
Conference hosted by Digital Book World (www.DigitalBookWorld.com) in New York
City. The theme of my presentation was “Discoverability starts with psychology,
rather than technology.” My point was that you can get your book discovered,
but if you fail to answer the reader’s ultimate question, “What’s in it for
me?” then you still lose the book sale and potential word of mouth. The talk
was well-received and during the conference and I learned several other
interesting tidbits that were worth sharing with authors:
1. According to Kelly Gallagher from Bowker.com, a survey of
3,000 book buyers found that women, ages 30 – 44, (a coveted key demographic)
discover new books in this order: a. In-person friend
referral b. In-person retail store display c. Visit author website d. Review
bestseller lists
What does this research mean to you? a. Create tools, such as
free resources, that make it easy for people to tell friends about you. b. Get published with a traditional publisher who can get you shelf space in the
major stores. c. Build a good author website, because it’s the 3rd most common
way readers discover books.
2. According to Marshall Simmons of Define Media Group: a.
Google has 67% of all search engine market share. b. Google is banking heavily
on the success of their social media platform, Google Plus.
What does this mean to you? Setup a Google Plus account and link
to it from your website and other platforms, because it gives you one more way
to positively influence the Google search engine in your favor.
3. ShinDig is a startup company that is beta-testing a new video
conferencing tool that lets authors setup live video chats with over 1,000
people. Try it out for free at: www.ShinDig.com
4. Several experts suggested that if you have a WordPress
website, go to www.Yoast.com and get their great plug-ins for enhanced search
engine optimization.
5. According to Jon Fine, the Director of Author and Publisher
Relations at Amazon, the sky is not falling for traditional print books.
Instead, sales of print books are going up, and sales of ebooks are going up.
The digital revolution is causing everyone to read more – and that’s good news
for all involved in publishing. In addition, Amazon will soon be adding
Facebook to their popular Author Page feature. Stay tuned for an announcement
in the next 30 days.
Reminder: Rob Eagar’s book from Writer’s Digest, Sell
Your Book Like Wildfire, is available in print and e-book formats. This
is the bible of book marketing for authors and publishers. Get 288 pages packed
with advanced information, real-life examples, and tips to start selling more
books immediately. There are specific chapters on social media, word-of-mouth
tools, Amazon, and a chapter dedicated to best practices for marketing fiction.
In addition, get over 30 pages of free bonus updates online. http://www.writersdigestshop.com/sell-your-book-like-wildfire or http://www.BookWildfire.com
About the Author:
Rob Eagar is the founder of WildFire Marketing, a consulting
practice that helps authors and publishers sell more books and spread their
message like wildfire. He has assisted numerous New York Times bestselling
authors and is author of the new book, Sell Your Book Like Wildfire. Find out
more about Rob’s advice, products, and coaching services for authors at:
www.startawildfire.com
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