Thursday, July 9, 2009

Writing & Marketing Humor


Writing humor is often perceived as being difficult, but it doesn’t have to be. It is not that you write something that is fall on the floor funny, but it is that you take a fresh perspective on old things. For example, I wrote "Red Hot Scooter Mama" after going to the grocery store and encountering little demon kids from alien planets with non-existent parents. The article begins with a bow to the width of my feet. I could have just said, my feet are really wide, and because of that I have to ride a scooter around the grocery store.

But that wouldn't have been near as effective as, "Some woman are blessed with slender feet. Not me. Mine are as wide as the Mississippi, and have never sported an arch as lovely and delicate as the one in St. Louis." Immediately, you get a visual image with a spot of humor about my feet. But, by gosh and by golly, who even CARES about my feet? Yet, this article garnered more hits and comments than most of my other posts. Not only that, but it was taken off the blog and posted about on the different groups as a lively conversation ensued.

All about feet and little bratty kids!

The point is, humorous writing can be about anything. You may be thinking, I'm not Erma Bombeck. Exactly. You're who you are, and you write humor with your own bent.

Is there even a market for humor? The answer is a resounding "yes!" For about a year, I wrote a humor column for our local newspaper. If you're willing to write for free, most of the smaller newspapers are open to publishing humor written by local authors. You can post your humor on your blog, or personal website. Additionally, your humor column can grace almost any others website. Google "humor columns" and you'll see where others have marketed their humor.

Some people are under the impression that to be humorous, you have to be a Jay Leno or David Letterman. No, you don't have to tell jokes, you don't have to write cartoons. All you have to do is write about something that is humorous from your point of view. Perhaps about a trip where you lost one of your kids? How about the family cat that got caught in the tree? Or a baby who is just beginning to walk? Humor can be about anything! And once published, you'll find that a lot of people are interested in that spot of humor, too.

So dispel the myth that you cannot write humor. If you find something funny, chances are someone else will find it funny, too.

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