16. Be passionate – Write from the heart and be
passionate. People care or they wouldn’t
be reading. There are a million people
out there, so start connecting with them. Take time to express why you’re excited
or upset about something. Ask others for
their opinion.
17. Where are
you? Take time and the opportunity to let others know where and when you’ll
be speaking or signing, or teaching. Be
visible every chance you get.
18. How do you feel
about it? People love sharing their
opinions and knowledge with you and others.
Give them a chance to respond to a topic or story. Excite
19. Who are your friends? You appreciate being interviewed or being the guest on other
blogs, right? Why not support those who
support you? Have guests and encourage
those guests to reciprocate. It’s good
for both of you.
20. Capture E-mail
Addresses - Use a RSS feed service or a newsletter service to create a prominent
spot on your site where folks can sign up to receive correspondence or a
newsletter from you. Remember to include
having your blog posts delivered to their inbox.
21. We learn from feedback
– We don’t know it all . . . it would be nice . . . but we just
don’t know it all. Get your readers
involved and be open-minded enough to learn from them. Why ask if you aren’t willing to listen to
what they have to say. How about creating a five-minute feedback form and send
it out . . . you could even post comments you find ‘outstanding’ and worth
sharing.
22. Capture email
addresses – Remember to take an e-mail sign-up
sheet wherever you go. Offer a chance to
win a free book, a box of chocolates, or a nice gift if they sign up. Never sell or share contact information.
23. Be prepared - Keep an eye on your schedule and what is coming up. Announce
upcoming book signings, speaking engagements, and trainings on your website, blog,
notices in your newsletter, and use social media.
24. Create buzz – You don’t have to make money with
every single thing you offer. Offer
postcards, book marks, fliers, and business cards with your name and contact
information, plus blurbs of your books. Order
calendars and t-shirts with your book covers on them. If a fan wears a t-shirt with your book cover
– she/he is advertising for you.
Get Known Before the Book Deal Sell
Your First Book & Develop a Successful and Sustainable Writing Career
Before you can land a book deal—before you can even attract the
interest of agents and editors—you need to be visible. How do you become
visible? You develop a platform, or a way of reaching your readers. Everybody
can develop a platform, and this book shows you how to do it while you're still
writing.
This book offers:
·
A step-by-step approach to creating, growing, and nurturing a
platform
·
An economical approach to self-promotion (no need to spend
thousands)
·
A clear way to uncover your strengths and weaknesses as an author
·
The strategies that are essential (or not) to online promotion
·
A philosophy of authorship that leaves you confident, empowered,
and equally partnered with agents, editors, and publishers (instead of waiting
to be discovered)
·
A diverse set of tools and methods for getting known (not just
web-based tools or ideas for extroverts)
After you read this book, you'll be able to answer the inevitable
question: "What's your platform?" You'll learn the hows and whys of
becoming visible and how to cultivate visibility from scratch. Best of all, you
won't need any previous knowledge or experience to get started.
Growing a writing career isn't just about landing one book deal
and then scrambling like crazy. There is a more strategic and steady way to lay
the groundwork so you can avoid scrambling altogether—and Get Known Before
the Book Deal is the only comprehensive book that shows you how.
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