Thursday, May 2, 2013
BUILDING YOUR PLATFORM - PART TWO by Rita Karnopp
16. Be passionate – Write from the heart and be passionate. People care or they wouldn’t be reading. There are a million people out there, so start connecting with them. Take time to express why you’re excited or upset about something. Ask others for their opinion.
17. Where are you? Take time and the opportunity to let others know where and when you’ll be speaking or signing, or teaching. Be visible every chance you get.
18. How do you feel about it? People love sharing their opinions and knowledge with you and others. Give them a chance to respond to a topic or story. Excite
19. Who are your friends? You appreciate being interviewed or being the guest on other blogs, right? Why not support those who support you? Have guests and encourage those guests to reciprocate. It’s good for both of you.
20. Capture E-mail Addresses - Use a RSS feed service or a newsletter service to create a prominent spot on your site where folks can sign up to receive correspondence or a newsletter from you. Remember to include having your blog posts delivered to their inbox.
21. We learn from feedback – We don’t know it all . . . it would be nice . . . but we just don’t know it all. Get your readers involved and be open-minded enough to learn from them. Why ask if you aren’t willing to listen to what they have to say. How about creating a five-minute feedback form and send it out . . . you could even post comments you find ‘outstanding’ and worth sharing.
22. Capture email addresses – Remember to take an e-mail sign-up sheet wherever you go. Offer a chance to win a free book, a box of chocolates, or a nice gift if they sign up. Never sell or share contact information.
23. Be prepared - Keep an eye on your schedule and what is coming up. Announce upcoming book signings, speaking engagements, and trainings on your website, blog, notices in your newsletter, and use social media.
24. Create buzz – You don’t have to make money with every single thing you offer. Offer postcards, book marks, fliers, and business cards with your name and contact information, plus blurbs of your books. Order calendars and t-shirts with your book covers on them. If a fan wears a t-shirt with your book cover – she/he is advertising for you.
Get Known Before the Book Deal Sell Your First Book & Develop a Successful and Sustainable Writing Career
Before you can land a book deal—before you can even attract the interest of agents and editors—you need to be visible. How do you become visible? You develop a platform, or a way of reaching your readers. Everybody can develop a platform, and this book shows you how to do it while you're still writing.
This book offers:
· A step-by-step approach to creating, growing, and nurturing a platform
· An economical approach to self-promotion (no need to spend thousands)
· A clear way to uncover your strengths and weaknesses as an author
· The strategies that are essential (or not) to online promotion
· A philosophy of authorship that leaves you confident, empowered, and equally partnered with agents, editors, and publishers (instead of waiting to be discovered)
· A diverse set of tools and methods for getting known (not just web-based tools or ideas for extroverts)
After you read this book, you'll be able to answer the inevitable question: "What's your platform?" You'll learn the hows and whys of becoming visible and how to cultivate visibility from scratch. Best of all, you won't need any previous knowledge or experience to get started.
Growing a writing career isn't just about landing one book deal and then scrambling like crazy. There is a more strategic and steady way to lay the groundwork so you can avoid scrambling altogether—and Get Known Before the Book Deal is the only comprehensive book that shows you how.