People, at least most I live with, don't realize how much goes into being a e-published author. My family thinks the time I spend in front of the computer is mostly a waste of time and effort, but little do they know that I'm really trying to further my career and keep my name in the limelight. I've compiled some of the 'marketing efforts' essential to doing this, and as you can see, it requires countless group memberships and communication efforts.
Ginger's Marketing Tips
If you want someone to know you have a product to sell, getting your name and work out in public is key to sales. I’ve been published since 2003 and there aren’t too many things I haven’t tried to make or keep myself visible and promote my work in as many ways as possible. Money of course, if the key-factor in doing more, but I continue to look for inexpensive tools and ideas. I also utilize very opportunity to network with my peers. Sharing information is most helpful in finding new avenues to market oneself. There are a number of ways to do this effectively, and I’m listing those to which I already subscribe and included my plans to make myself even more visible now that I have new releases. Check marks (or whatever symbol bloggers changes it to) indicate the steps I’ve already taken:
Establish and maintain a current website with buy links, excerpts and information about myself.
Establish and maintain a personal blog, offering subscription option to those interested in receiving it daily. This allows you to become real and human rather than just a website and name.
Besides maintaining your OWN personal blog, join group blogs to double your promotional efforts. Publisher's blogs are a must.
Maintain memberships and personal pages on promotional sites such as:
The Book Attic
ING (many many lists included here)
Participate in interviews and guest blogging days.
Network with others authors and readers through group and forum memberships:
The Romance Studio
Romance Junkies Chatters
Cata Network Readers
Night Owl Romance
Brenda Williamson Romance Party
Chatting with Joyfully Reviewed
Love Romance Café
The Readers Station
The Romance Room
World Romance Readers
Eternal Press Readers/Authors
* Contact local news media with press release information
* Arrange to participate in local events
* Arrange local book signings (although information I’m reading now indicates that holding a writing class or workshop is much more effective.)
* Participate in any event that will provide a ‘buzz’ about me and my work.
The *’d items are things I plan to do now that I have new releases to promote. I’ve done only press releases in a former city but have not had the opportunity to do signings other than one at the Romantic Times Convention. The stores here seem more small-publisher friendly and I’m anxious to take advantage of meeting possible new readers. I’ve been very pleased with the following I’ve already garnered through the efforts mentioned above. I think the biggest secret is to be a team player and share promotional opportunities with your peers. What benefits one, usually benefits all. I’m blessed to have had the opportunity to work with a publisher who makes their authors a priority. That’s always a good feelings.
This is not a comprehensive list of everything in which I'm involved but it gives you a good feeling for the time I spend. Just coming up with interesting ideas for my own blog is wear-and-tear on my old brain. For this reason, you may see them shared in more than one place. Hey...brain cells fade everyday and I don't have that many left. :) NOTE: If you don't think promotions and blog posting help get your name out, you'll appreciate that when I was looking for this image to portray dying brain cells...I found my own picture and a link to a previous blog. I must say, seeing my face under dying brains cells didn't do much to pick up my spirits. :)