We all want success – don’t we?
I’ve heard people comment, “My writing is just a hobby. I’m not in it for the money.” Really? Hmmm, really?
Oh, I agree that seeing my name on the cover of my book was a
feeling I’ll never forget – and one no amount of money could buy. But let’s face it - I still want to be
financially successful. Anyone who says
they don’t care if they make money or not, they just like to write – is either
financially set or they are afraid they can’t make money from their
writing. In today’s climate we must
market for financial success.
Successful marketing is about making people curious and enticing
them to order your book. There are
thousands … even millions…of books out there – so why should they buy ‘your
book?’ If you can answer this question,
you are on your way to creating a successful market plan for your books.
I read from a management consultant that when you are 80% ready
to market, you should move forward. Why?
Most people stifle their marketing progress by second guessing
themselves. They want the plan to be perfect – to create a platform that will
blast into social media and take it by storm.
Hmmm . . . when exactly will your marketing plan be ready? If you’re obsessed with self-editing,
self-promoting, self-creative license, you might be paralyzed in the planning
stages. Nothing will get accomplished – because nothing is happening.
Don’t be afraid to ‘let her rip.’ Dip your toes into the social media pool, and allow yourself the thrill
of introducing yourself to the world.
The pursuit of success is admirable. Challenge yourself to meet your goals. Keep an eye on your marketing efforts and
change them as you go. But the key here
is to get going!
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