Thursday, December 26, 2013
FACEBOOK STRATEGY by Rita Karnopp
Facebook – You have to have it in your arsenal of writing tools. It’s one of those time stealers if you allow it. So my first advice is manage Facebook, don’t let it manage you.
Don’t be afraid of adding ‘friends’ . . . mine are, besides family and close friends, people who like reading, writing, articles and ideas about writing, etc. They are engaged, supportive, and excited about writing also.
Not only will your followers see you as a professional writer, they’ll see you as a person, one with family and hobbies, just like them. (Click here to friend me.) https://www.facebook.com/ritakarnopp
I wish I could acclaim ‘Facebook savvy’ but my name isn’t Ginger Simpson! We all need a Ginger – one who has a way with ‘social media.’ I’m old school, I’m sad to admit, and nothing that is media comes easy to me. So, I have had to learn the hard way – the way I always learn things – at the School Of Hard Knocks.
Fear keeps us paralyzed – and it’s been a struggle to relax and realize anything can be learned. I wouldn’t post anything I wouldn’t say to others in a conversation, so why fear posting it?
Then came the blessed day my writer friend, media savvy Ginger, asked me to join her on her already popular and successful blog site; http://mizging.blogspot.com Not only was I honored, I was totally humbled by her request. Of course I shouted, “Yes!” Then asked myself, “What have I just agreed to?”
My strategy was to be a ‘solid contributor’ and make her glad … even ecstatic (maybe that’s a bit strong) that she asked me to join her. J
Facebook Strategy – One thing I felt certain -I had to know my demographics – anyone who wants to read articles about writing. People who are learning to write, other authors, those who have product or service for writers, or those with messages to share regarding writing.
So I’ve learned a few things since the day I said, “Yes,” to Ginger.
1. Tag everyone as part of a group. This will help you manage your growing list of friends.
a. Do this when people request to be your friend.
b. You can tag those who are already your friends.
c. Why should you do this?
i. It allows you to choose what lists should see what information. For example you might only want your family and close friends to see your personal photos or maybe an invitation to a family party.
ii. Use this ‘privacy control’ with finesse, or you might find you’ve offended someone if they find out they’ve been blocked from certain areas of your profile.
2. Is your Facebook a personal or professional site?
a. You may want an ‘only personal’ Facebook site, or
b. You may want it to be focused on your writing career.
i. Is it your sales tool?
c. You might want to consider creating an environment of interaction, learning, sharing, and mix in a little book promotion.
d. This site may be the connection you need to share some one-on-one time with other writers and readers.
e. Share your services options, but leave it up to them to contact you at a ‘hyperlink’ to do business on.
3. A time sink hole – Whatever you decide, decide ahead of time how much time you want to allow yourself for Facebook. I do the same with emails. If you don’t, you won’t have time to write.
a. Don’t get caught up in games, causes, quizzes, etc. It will rob you of your writing time for sure.
b. Save yourself time for a single Facebook page and forego creating a ‘fan page.’
i. Because you then will have to maintain two separate profiles and two separate interactions – it just saves you time in the long run.
Facebook is an incredible tool that is growing – and in my humble opinion – will be here for a long time to come. The interactions you develop will not only bring you reader fans, but even more important good old fashion friends.
I’d love to see you on my blog site: www.mizging.blogspot.com
And please visit and ‘friend’ me at: www.facebook/ritakarnopp.com